Hi! I’m
Jasmine J. Johnson
a Creative Producer & Strategist working at the intersection of the arts, entertainment, and social impact sectors.
I'm Jasmine (she/her), a creative producer & strategist who is passionate about using art as a catalyst for social change.
Throughout my career, I've worn many hats: artistic producer, creative strategist, project manager, story consultant, administrator, and a few more official titles you'll find on my resume.
But beneath all these labels, my driving force is a dedication to uplifting BIPOC artists and sharing stories that ignite social change.
From working in New York theaters like Manhattan Theatre Club to building new divisions at Hollywood production companies like Bad Robot Productions, my experiences have proven that many of us in the arts and entertainment community are still searching for the perfect formula to make our creative work yield tangible societal change.
So that's the question that motivates me:
What does “art as impact” actually look like?
I've explored this question through collaborations with artists, nonprofits, and production companies, crafting purpose-driven events, strategies, programs, and stories for Broadway, Off-Broadway, International Stages, and the screen. And, along the way, I've witnessed the incredible power of art to transcend boundaries, challenge perspectives, and bring people together.
But here's the thing: I now find myself at a turning point in my life and career where I’ve decided to fully embrace this intersection of art, entertainment, and social impact and commit to the process of discovering which hat(s) to wear next.
But what is “art as impact” for me?
At minimum, it’s a beautiful fusion of
the stories we tell and how we tell them;
the people we collaborate with;
the audiences we reach;
the community partnerships we nurture;
and the experiences we curate for a viewer before, during, and after they experience the art.
It’s about designing a holistic experience that lingers, moves, and inspires long after the curtains close.
But this is just the starting point.